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Annual Report (proposed)

Panera Bread

Background

Panera Bread is a publicly-traded company. The Panera Bread legacy began in 1981. With the single goal of making great bread broadly available to consumers across America, Panera Bread freshly bakes more bread each day than any bakery-cafe concept in the country. Every day, at every location, trained bakers craft and bake each loaf from scratch, using the best ingredients to ensure the highest quality breads. Panera Bread bakery-cafes showcase the art and craft of bread making, helping customers truly enjoy a great loaf of bread by studying its crust, crumb and craft.

Concept

I created an annual report that not only communicates the company's mission and uniqueness, but also gives a comprehensive portrayal and a fair view of the company's activities and financial performance throughout the preceding year. Moreover, the report features the company's concept, strategy, operational excellence, and their involvement in the community.