Branding / Collateral (proposed)
Rendez Vous is a French Bakery & Cafe. It was born out of the original ideals and rich tradition of coffeehouse culture. Rendez Vous is a third place between home and work; a place that belongs to everyone; a community that one can belong to. From the beginning, Rendez Vous set out to be a different kind of coffee company. A unique company that not only celebrates coffee and literature, but that also brings a feeling of connection and a sense of community.
A significant goal is to brand Rendez Vous Bakery & Cafe giving it an identity that would set the company apart from competition and allow the coffeehouse to stand out. All designs communicate the uniqueness of Rendez Vous' business philosophy, concept, the superiority of their beans, the authenticity of their handcrafted breads and pastries, their use of quality and organic ingredients, and their traditional techniques. The designs are meant to "deliver a genuine experience while bringing people together."
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