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Identity / Collateral (proposed)

Bellissimo

Background

Bellisssimo was founded in 1888.
Its wines have the most distinctive characteristics and peculiarities of the Mediterranean wines: intense and delicate fragrance, fresh and harmonic taste. Bellissimo wines are obtained selecting the best grapes naturally matured in the hot sun of Italy. When ready, the grapes are transferred to the winery where the most delicate phase starts the wine-making process.

Concept

The idea was to create an identity that would set Bellissimo apart from its competition. The label design is meant to stand out on the wine shelves while delivering a sense of the Bellissimo wine-making tradition. Bellissimo offers four types of wine native to Italy. The colors are based on either the grape color or the color of the wine produced from the different grapes.